Monday, January 31, 2011

Shopping at Amazon

I had squirreled away several amazon gift cards and decided one lazy afternoon to put them to good use (video games and books, of course). I got to the final checkout screen and realized I had a few more dollars I could spend. I just wanted a little button to continue shopping, but amazon removes all their standard options to leave the checkout process. Finally I see this little tiny link all the way at the bottom of the screen.


Clearly the risk of losing a sale is greater than the risk of gaining additional sales. I was, at the very least, happy that they included the option (albeit in a very inconvenient location).

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